With the emergence & gaining popularity of digital transformation of retail companies & e-commerce big boys with the likes of Amazon & Taobao, logistic handlers are facing much higher workload than ever before and speed is something valued in this era of instant noodles.
In order to perform their work in the fastest way possible, handlers are definitely not treating every parcel or pallet like their life depended on it. Throwing, hard knocks, pallet dropping over, etc. are almost a common sight everywhere, esp in northern Asia when the population, and amount of goods flow, far exceeded what the existing manpower can handle.
Therefore, as much as you can have the best packaging solutions designed by top packaging engineers for your products, all it takes is one sleepy staff from any part of the logistics chain to drop your pallet from a rack for your products to suffer irreversible damages.